We appreciate French fine wines, but we also recognise the quality of emerging wines with that infamous french quality. The market has a space for certain winemaking regions in France that lack international recognition. Captivated by Southern French vineyards, the quality of local emerging wines, their rich stories and growing potential, the Provinery was established.

Guided by an international palate, we fuse global favourites with locally loved wines to curate a diverse portfolio accessible to all.

Each of our wines tells a rich narrative rooted in tradition, crafted by winemakers who understand their land, merging time-honoured techniques with innovative practices.

Through our digital resources we bring you to Southern France through wine knowledge, exclusive interviews, experiential activations, tastings and much more.

We believe that wine is subjective, so while we develop our catalogue, we also help you connect with the wines you are looking for. With a team in France and our deep connections with rising and exclusive vineyards, we provide access to boutique and private labels (available on request).