BEYOND THE BOTTLE

–taste freely, trust your palate.

THE STORY OF PROVINERY.

Who doesn't appreciate fine wines? We definitely do, but let's be honest that's not what the majority of wine is about. So we are here to bring a fresh approach, guided by an international palate, we fuse global favourites with locally loved wines that are accessible. So, this is wine, beyond the bottle.

Provinery is all about the simple joys of food and wine, no pretences, just great moments shared with great company. Shining a light on smaller lesser-known regions or vineyards, catered to the international palate.We’re breaking old rules, shaking off the elitism, and bringing back the joy of discovery.

Discover our mindfully curated collection emphasis on the quality of our curation. A trusted partner for brands seeking ethically sourced, story-rich products.

–a legacy of business & craftsmanship.

A GENERATIONAL STORY OF ARTISINAL EXCELLENCE.

Based in Hong Kong & France, Provinery is the culmination of a family’s lifelong dedication to artisanal excellence. Born from a family run global trade company since 1995 - Provinery carries forward a legacy of international business and its eye for craftsmanship - now reimagined for the modern connoisseur.

Founder, Philippe Haddad, first channeled his passions in the early 2000s into quality leather design and production, building a reputation with - ALFI LTD - synonymous today with meticulous artistry.

Today, his daughter expands the family’s dedication to time-honoured techniques with Provinery—a celebration of curating boutique wines and experiences that bridge continents and generations.